Five ways to work with Raynora, each built for a different kind of business. Every one of them ends the same way: a homeowner with solar on the roof and the 30% federal credit captured on their behalf. What changes is the part you play.
A homeowner
For agencies running campaigns, and for professionals whose work already puts them across the table from homeowners. Roofing, HVAC, electrical, remodeling, real estate, mortgage, insurance, property management. You send the homeowner. We handle everything after.
$0.05 per watt on every system that installs. No license needed, no cost to join.
Lead Partner programA customer base
For roofing, electrical, HVAC and remodeling companies that want solar on the menu without hiring for it. Your reps add it to the pitch they are already making. We handle design, financing, permits, installation and ongoing support.
Zero capex on your end. You keep the customer relationship, and you earn on every system installed.
Trade Partner programThe ability to close
For experienced solar closers who want to run an independent 1099 business on someone else's infrastructure. Proposal and pricing tools, loans and leases, full project management, in-home appointments across DC, MD, VA, PA and NJ.
You keep a share of the upside above your approved floor. Qualification checklist, then a $27 booking call, credited toward onboarding if you join.
Sales Partner programCrews
For licensed regional installers with capacity to fill. We generate the demand and close the deal, then hand it to you as signed, financed work. You install under your own license and insurance, on your own trucks.
Booked work, not leads. Requires state licensing, general liability and workers' compensation in good standing.
Installation Partner programCapital
For accredited investors, by invitation. Two tracks: own the residential systems we install and capture Section 48E with the domestic content adder and bonus depreciation, or take a strategic equity position in Raynora itself.
Accredited only. Invitation-based. Both tracks reviewed individually.
Investor programPlenty of businesses do, and the line is thinner than it looks. Ask one question: does your team introduce solar as part of what you offer, or do you simply hand the homeowner to us? The first is Trade. The second is Lead.
Raynora runs five separate programs, each built for a different kind of business. If you can put a homeowner in front of us, that is Lead Partner. If you already run a roofing, HVAC, electrical or remodeling business and want solar on your menu, that is Trade Partner. If you sell solar yourself and want infrastructure behind you, that is Solo Sales Partner. If you install and want your crews booked, that is Installation Partner. If you want to deploy capital, that is Investor. Each has its own application on its own page.
It depends entirely on the program. Lead Partners and Trade Partners need no solar license, because neither performs solar work. We handle design, permitting, installation and support. The Installation Partner program does require appropriate state licensing and insurance, because those partners perform the installations. The Sales Partner program may require licensing in certain states depending on local rules.
Lead Partner, Trade Partner and Installation Partner carry no fee to apply or participate. Solo Sales Partner is the exception. It uses a qualification checklist followed by a $27 booking call, and joining carries an onboarding fee that varies by round. That structure exists because the Sales Partner program includes proposal tools, financing access and full project management that the other programs do not.
Yes, though most partners start with one. Apply to whichever program describes how you want to work day to day, and we can adjust from there. If you are genuinely unsure, email us and describe your business in a couple of sentences.
AURA℠ is our tax-equity structure. The residential 30% solar tax credit under Section 25D expired permanently on December 31, 2025. The commercial credit under Section 48E is still available, and AURA℠ is the lease-to-own path that captures it so the benefit reaches the homeowner.
For a partner, it matters because it is an offer most competing installers can no longer make. That is the reason the homeowners you send us convert at the rate they do.
Each program has its own application. Lead, trade, sales, installation, and investor do not share a form. Pick yours, or email us if you are not sure which one you are.